On June 09, 1999, Donny Osmond released his autobiography, Life Is Just What You Make It. It’s the humbling and amazing story of a real‐life rock star family man whose soul is rife with integrity and whose lexicon is void of the word quit. Not surprisingly, it became a New York Times best seller.
It’s a story that dovetails neatly with Donny and Debbie Osmond’s belief in the home as the center of family life. For Donny and Debbie, a life on the road has meant that ‘Home is just what you make it’: a relaxed state of mind intertwined with a commitment to life’s most precious reward – time spent with family.
For Donny and Debbie to build an enduring home brand, it has to be as big as the life they have lived – and continue to live. Their brand stands proudly on its own as an authentic style derived of their family values, life experiences and the love they’ve shared in entertaining the world for more than fifty years. Theirs is a beautiful way of life, one to be emulated and one to serve as a reminder of what’s really important in our time on earth.
Their brand lives up to the example set in the way that they live. It’s a brand and a lifestyle that transcends generations from Baby Boomers to Generation X, Millennials and beyond. It’s a brand that their family will be proud to carry on for generations to come.